Labeling Images for SEO Ranking
Labeling Images
When labeling images for SEO, it's important to use descriptive, keyword-rich file names that clearly indicate what the image is about. Search engines can’t "see" images, so they rely on the file names, alt text, and surrounding content to understand the image's relevance. The goal is to make the file name both useful for search engines and for people who might search for related content.
Be Descriptive: Use file names that describe exactly what's in the image. It helps search engines and improves accessibility for users who rely on screen readers.
Use Hyphens, Not Underscores: Hyphens are better for SEO because search engines read them as spaces, while underscores are often ignored.
Include Relevant Keywords: Make sure the keywords you use in the file name match the content of the page or the blog post where the image is located. If the page is about branding, design, or UI, you’ll want those keywords in the image file name.
Be Concise: While it’s good to include keywords, don’t go overboard with stuffing. Stick to the most relevant terms for that image.
Example of a good file name:
"Rachel-Estrada-logo-branding-graphic-design.jpg"
This format includes:
Your name (for personal branding)
Relevant keywords (logo, branding, graphic design)
Hyphens for proper SEO recognition
In addition to the file name, don’t forget to add alt text to your images with a short description of the image content. This further boosts SEO and accessibility.
Labeling images properly is beneficial because it helps search engines understand the content of the image, improving your website’s SEO and increasing visibility in search results. It also enhances accessibility by providing descriptions for users who rely on screen readers. Additionally, well-labeled images with relevant keywords can drive traffic through image search and contribute to a better user experience on your site.