Creative Director with 14 years of experience leading design across websites, social media, email, print and digital ads, catalogs, photo shoots, and branding.
My work has been created for clients featured in Elle, Vanity Fair, People, Glamour, Brides, Martha Stewart, W, and Goop, as well as brands sold through Nordstrom, Bloomingdale’s, and Target. I led the website refresh for Torrid, a $1.1B fashion brand, with a redesign that has generated 936M+ views to date. At Pursuit Media Group, I built the business from the ground up to 7-figure annual revenue, expanding from 0 to 26 brands across multiple industries.
Currently, I’m focused on freelance Creative Direction and creative consulting. I take on a select number of clients at a time and am temporarily opening space for new work. If you have a project in mind, reach out at chat@rachelestrada.com.
In Florence, I studied design at the Accademia di Belle Arti di Firenze, founded in 1563 by Cosimo I de' Medici, with Michelangelo among its notable alumni. I earned a perfect score of 30 out of 30 on my capstone project. Forming my creative foundation in the school that houses Michelangelo's David, taking museum studies courses at the Uffizi, and learning about restoration by watching experts resurrect the works of Leonardo da Vinci, instilled a lifelong passion for creativity. That experience shapes how I approach every commercial project, with an eye for craft, composition, and the details that propel brands forward.
I’m always looking for fresh ideas and new ways to use design as a driver for real business results, whether that’s leveraging AI to streamline operations or spending an afternoon in a museum for an inspiration surge.
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Interested in working together?
Reach out at chat@rachelestrada.com or fill out the form below