TRUSTEEL
ux / ui design  | 
   web design  | 
     branding   | 
     graphic design
   |      copywriting
   |
     art direction

TruSteel is a B2B business that sells their extraction system technology to the leading corporations in the solvent recovery industry. 

I single-handedly built both their desktop and mobile pages, revitalized their brand image and created graphics throughout the site. After the launch of the site, the design process continued. I conducted A/B tests with the goal of deepening the user’s visual connection with the site. These tests allowed me to make educated decisions based on concrete data. Through these tests, I learned that, for this industry, mobile users engaged more with pages that were significantly longer than desktop users. This meticulous approach, created a site that had a dramatic effect on sales and left the client passionate about their new image.