Rachel Estrada
Education & Formation
Rachel Estrada is a lifelong fine artist and creative visionary specializing in the creation of meaningful, personalized works that merge tradition, innovation, and storytelling. Born and raised in Los Angeles, Estrada spent her childhood immersed in the art world—attending the opening of the Petersen Automotive Museum to see her aunt’s artwork exhibited, assisting her Emmy Award–winning art director uncle on summer productions at the Hollywood Bowl for the Los Angeles Philharmonic, and watching her mother’s large-scale murals unfold across entire facades on beach houses throughout California. From an early age, she developed a deep appreciation for artistry as both inheritance and discipline, a foundation that continues to inform her practice today.
Estrada studied simultaneously at the Accademia di Belle Arti di Firenze and CSU Florence, where she completed dual fine art programs in Florence, Italy. At the Accademia—founded in 1563 by Cosimo I de’ Medici and associated with masters such as Michelangelo and Giorgio Vasari—she earned a perfect score of 30 out of 30 in the design program. The Accademia adjoins the Galleria dell’Accademia, home to Michelangelo’s David, situating Estrada within one of the most historically significant artistic institutions in the world. While in Florence, she pursued art history studies at the Uffizi Gallery, the city’s most prominent museum overlooking the Arno River. There, she observed master restorers working on paintings by Leonardo da Vinci and drew inspiration from pioneering women in art history, including Élisabeth Vigée Le Brun, the celebrated portraitist to Marie Antoinette, whose works she encountered in the Vasari Corridor.
Exhibitions & Recognition
During this period, Estrada’s studies culminated in The Rachel Show, CSU Florence’s first senior art exhibition since the school’s founding in 1966, held at OIBO in Florence. She was also featured in ARTRA, an exhibition showcasing select students from both the Accademia di Belle Arti di Firenze and CSU Florence, and participated in Flex Creative Space, an experimental arts and design venue in the Piazza di Santa Croce.
Professional & Contemporary Practice
Her career has since spanned digital and fine art, uniting the sensibilities of painter, designer, and creative director. She has created and directed visual work for brands featured in Vanity Fair, Elle, W, Glamour, and Goop, as well as for labels carried by Nordstrom and Bloomingdale’s. Estrada also led the website redesign for $1.1B fashion brand, Torrid, a project with over 936 million views to date.
Estrada’s work reflects a lifelong commitment to excellence, authenticity, and the belief that art—whether created on canvas, in digital form, or within spatial environments—has the power to connect history, emotion, and identity.
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